What is advertising agency? Some says we are building brands and some say it is glamour industry where you can see models and shoot with actors happening life for the people who work in the agency, everybody has their own opinion but what exactly is advertising agency?
Advertising agency is nothing but taking lot of pain to make one ad and get that approved from the godfather (client) of the agency. If that ad gives the response or no from the target audience but still the godfather has given the instructions to do the ad agency need to do it. For what, for peanuts what agency earns compare to the godfather business turnover, a very small bit. Either it is TVC or print ad the agency earns less then what godfather makes money in the market.
They are some mad passionate people around the world who starts the agency and run them with the passion and they are people who work in the agency with full passion and take home peanuts compare to IT professional, Marketing Mangers and VP of the corporate companies.
This is what I feel about advertising agency, after putting 10yrs of experience in this ad mad world.
No comments:
Post a Comment